How To Market A Brand New Feature With Kathryn From CoSchedule

How To Market A Brand New Feature With Kathryn From Organizing new product launches and telling customers about new features can be a daunting task. It can be difficult to know exactly how to market your products and features to your audience, and you might have trouble coming up with just the right language to attract the attention of your target audience. Today, were chatting  with s product marketing lead, Kathryn Nyhus. Kathryn helps organize product launches and comes up with the specific messaging necessary to speak to our varied customers. She’s a super-smart marketing nerd, which helps her fit right in with the team! Kathryn’s background and how it has helped her in her current position at . How Kathryn has helped get  more organized with the implementation of checklists and timelines. How the team comes up with speaking points for a feature. Some of Kathryn’s favorite techniques and methods of marketing a new feature. How segmenting helps the team tailor their marketing emails to the right audiences. How to continue to market a feature once the initial excitement of its launch fades. Kathryn’s best piece of advice for marketers who are launching a new product or feature. Links: Example of  recent product marketing:  4 New (Mind Blowing) Features Launching This Year + 3 You Should Already Be Using! If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud,  Stitcher, and Google Play. Quotes by Kathryn: â€Å"Content marketing is the piece that builds the trust and attracts people and product marketing really starts to develop the relationship.† â€Å"Put yourself in the customer’s shoes of asking, Why do I care? Keep asking yourself, But why?† â€Å"Constantly be in contact with your customers.†